Ivo Louro has a master’s degree in environmental engineering from the Faculty of Sciences and Technology of the New University of Lisbon, where his thesis was on “Environmental Dimensions of Advertising. Case study: LCA of an advertising campaign in the MUPI format.” He was affiliated as a research fellow with the National Laboratory of Energy and Geology (LNEG), where he worked on sustainable public procurement projects, and he also has experience with lifecycle assessments and the carbon footprints of products and services. Ivo is currently a research fellow at the Interuniversity Center for the History of Science and Technology at the New University of Lisbon. He has become increasingly interested in the Anthropocene debate, namely in questions relating to the nature–culture dichotomy, consumer culture, planetary boundaries, and the safe operating space.